Assault & Pepper Consulting, LLC specializes in hospitality-related social media, reputation management, marketing strategy, and public relations. Assault & Pepper also provides legal counsel to a wide range of hospitality groups, marketing agencies, and restaurants on contract negotiations and contractual disputes, real estate transactions, and employment matters.
Shari Grunspan founded Assault & Pepper in 2009 during her first year of law school. She quickly became a leading South Florida restaurant critic and blogger, developing an extensive network of chefs, restauranteurs and tastemakers. Shari was named by Ocean Drive Magazine as "One of the Top 5 New Food Influencers". After practicing litigation and corporate bankruptcy law for three years at a prominent Miami law firm, Shari decided to follow her passion, joining DineAmic Hospitality Group as a Media & Strategy Consultant, and, most recently, 50 Eggs, Inc. as Director of Communications. At 50 Eggs, Shari oversaw media and marketing for all seven restaurant concepts in Miami and Las Vegas. As demand increased for her independent social media and marketing services, Shari ventured out on her own and Assault & Pepper Consulting, LLC was born.